‘Bruges causes interruptions on the Richter scale.’ ‘Tourists snort chocolate in large numbers’. ‘The dialect of Bruges will be the next world language.’ Bold statements or obvious lies? Together with the city of Bruges, Hotel Hungaria developed 10 audiovisual brand stories to promote Bruges as the ideal holiday destination within the European target group of cultural value seekers.
Each brand story consists of two parts: on the one side a bold statement that leaves you speechless, on the other side a realistic and teasing image of a city that is filled with beauty, history and diversity. Maaike Cafmayer is phenomenal in her role as city guide who plays tricks on a group of foreign tourists. See for yourself!