A green future? That’s clearly a rhetorical question for Umicore, a quintessentially Belgian company. Umicore is not just a global player in materials technology but it is also the proud founder of ‘Powered by Umicore’. This programme supports engineering students from all over the world in their endeavours as they enter self-built electric vehicles (or sometimes a solar boat) in a variety of international competitions.
Hotel Hungaria was given the green light to contribute to this project. Or rather: two green lights. Apart from social media management for ‘Powered by Umicore’, which involves sharing videos and pictures of the teams and their experiences on Facebook and YouTube, Umicore also needed a new corporate video to draw in potential customers. Thus we turned a green spotlight on the students as well as the company itself. Talk about a win-win!