Category: Food

In 2010 the TV landscape was strewn with cookery programmes. This was our cue to try something completely different. We decided to launch another cookery programme… but with a slightly unusual approach. We traded in the usual chef-in-white-apron for guy-next-door Jeroen Meus and swapped the studio kitchen for the kitchen next door. The whole concept had to be as accessible, warm and no-nonsense as the title promised: ‘Dagelijkse kost’.

 

Dagelijkse Zomerkost

Jeroen Meus travelled from the 26th of June the whole summer long with his  mobile kitchen to three typical Flemish popular places, where he cooked the most tasty summer dishes. We started of in Leuven, at our usual place. The first stop was a camping in the middle of the Flemish Ardennes. The second stop was a fisherman’s house in Sint-Idesbald at the Flemish Coast and we ended our tour at the Zilvermeer in Mol.

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Television

Television

From day one, ‘Dagelijkse kost’ catered to viewers’ tastes and in 2012 it was even named most popular programme of the year. Several years and several kitchens later, the recipe remains unchanged: straightforward dishes, classics with a twist, tons of ambiance… and a small pat of butter.

Publishing

The ‘Dagelijkse kost’ cookery books are mainstays in the collection of every self-respecting Fleming who likes to stir the odd pot. The recipes are a mix of run-of-the-mill and out-of-the-box, with an eye for cooking pleasure, seasonal products and affordable prices.

Merchandising & licensing

Ranging from a wok and grill pan to a sturdy soup pot, the exclusive Jeroen Meus Cookware collection by GreenPan™ is the ultimate kitchen equipment companion for any amateur chef. Moreover, every one of Jeroen’s ceramic pots and pans is a technical marvel made for cooking with common sense.

Digital

Over the years, the ‘Dagelijkse kost’ website has grown into Flanders’ biggest video recipe platform. In addition to one new recipe a day, both in text and video, the site also features cooking techniques and basic preparations with an elaborate and practical step-by-step plan.

 

dagelijksekost.be

Events

The one thousandth episode of ‘Dagelijkse kost’ had to be a memorable occasion. We drew up a list of 1,000 classic dishes, mobilised Flanders to cast their vote and prepared the ultimate number one on the show: Flemish stew with French fries – no surprise there. We even proclaimed a special Stew with French Fries Day. On 1 March 2015, scores of Flemish households made fresh Flemish stew with French fries à la Jeroen Meus. It was the perfect climax to five years of ‘Dagelijkse kost’.

 

dagelijksekost.be

Events

The one thousandth episode of ‘Dagelijkse kost’ had to be a memorable occasion. We drew up a list of 1,000 classic dishes, mobilised Flanders to cast their vote and prepared the ultimate number one on the show: Flemish stew with French fries – no surprise there. We even proclaimed a special Stew with French Fries Day. On 1 March 2015, scores of Flemish households made fresh Flemish stew with French fries à la Jeroen Meus. It was the perfect climax to five years of ‘Dagelijkse kost’.

 

dagelijksekost.be

More than

episodes

'Flemish Television Stars’